Download e-book for iPad: The Reputable Firm: How Digitalization of Communication Is by Pekka Aula, Jouni Heinonen

By Pekka Aula, Jouni Heinonen

ISBN-10: 3319220071

ISBN-13: 9783319220079

ISBN-10: 331922008X

ISBN-13: 9783319220086

This ebook revisits the concept that of recognition, bringing it brand new with the period of social media and demonstrating the importance of an outstanding recognition for making sustainable company. utilizing an easy-to-follow method, the authors current all key points enterprise leaders may still learn about recognition within the age of the communique revolution and obviously reveal how a superb attractiveness could be a company’s allow to do enterprise, its raison d’être and a guarantor of trust.

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Additional info for The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management

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The left side of the 2 Pew Internet & American Life Project Surveys, 2000–2013. Bolsover, Dutton, Law and Dutta (2013). 4 The Internet Society ISOC (2014). 3 38 2 Digital Revolution of Communication picture showed a sensual woman in a space officer suit, while the right side showed a slightly more ordinary looking woman with eyeglasses and a less snug space uniform. The message was that expectations are like the woman on the left but reality is like the woman on the right. Many visitors interpreted the image as saying it was better to be like the woman on the left, following the modern beauty ideals of popular culture.

First, accountable means that firms are required to be responsible for issues that people consider to be important, such as the environment and society. 49 Tapscott and Ticoll (2003). 4 Reputation Is a Game Between Reality and Perceptions 29 Second, accountable means that firms are required to explain their actions and decisions to the stakeholders and the wider audience. We argued that in order to be reputable, the firm needs to be an accountable firm. Having a good reputation built also requires sustainable business, which means that the company’s operations, products, and/or services are in harmony with both global and local communities, societies, and both political and economic systems.

We propose, in other words, that a good reputation is not possible without accountable business and also that sustainable business is the best business, both ethically and financially. When pondering the ultimate meaning of a company, it is essential to enquire whether the company could have any other meaning than simply maximizing profits for its shareholders. We propose that companies must recognize factors related to their cultures as being essential in order to maximize returns. We also propose that, in terms of financial success, what is essential is how well or poorly the company stands behind its targets and activities and how receptive the culture within the company is.

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The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management by Pekka Aula, Jouni Heinonen

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