Communication

Read e-book online Professional Web Video. Plan, Produce, Distribute, Promote, PDF

By Richard Harrington

ISBN-10: 0240815092

ISBN-13: 9780240815091

Add professional-level video in your net communications toolbox with an entire knowing of the method, capability and barriers of net video. Step up from the mini-cam event with this sturdy creation to specialist making plans and construction concepts, making sure that your video meets an identical criteria you put for each different verbal exchange software point. Audio, lights, modifying, encoding, are only many of the necessities you learn the way the professionals produce top quality video for the net. The significant other site contains making plans and construction templates, demo documents, and web publication updates that will help you positioned all of it to be just right for you on a regular basis.

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Microphones that have an “omnidirectional” pattern pick up sound from all ­directions, and those that are “unidirectional” pick up sound from a specific direction. Unidirectional microphones are subcategorized based on their specific pickup pattern: cardioid (narrow), supercardioid (very narrow), and hypercardioid (extremely narrow). Omnidirectional Cardioid Hypercardiod Lavalier Keep a lavalier microphone within a few inches of a person’s mouth for the best sound. A lavalier microphone (or lav) is the small microphone you often see attached to the lapel, tie, or blouse of news anchors.

Fees vary greatly, but two principal methods exist. If you create a lot of web video, you can subscribe to a library with an annual fee (often only a few thousand dollars per year). Additionally, many libraries allow you to license individual tracks for one-time use for a fixed fee. If you have your heart set on using popular music, then you need to get a license. You can try contacting the artist and label directly (and don’t take a lack of a response as permission. htm. com). This site offers a huge library and royalty-free licensing.

HD video needs more storage and more processing power for your computer. Do you have an HD monitor so you can see your video at its native size? You’ll also find an increase in render times for video editing and motion graphics. When you choose to encode video for the web, you’ll likely need to make several different sizes for multiple delivery devices. The HD video will take longer to encode here as well. Also, don’t forget about distribution. Are your consumers really willing to wait up to eight times longer for the files to download?

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Professional Web Video. Plan, Produce, Distribute, Promote, and Monetize Quality Video by Richard Harrington


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