Communication

Download PDF by Elliot Gaines: Media Literacy and Semiotics (Semiotics and Popular Culture)

By Elliot Gaines

ISBN-10: 023010827X

ISBN-13: 9780230108271

ISBN-10: 0230108288

ISBN-13: 9780230108288

Media Literacy and Semiotics provides helpful instruments to guide readers to imagine severely concerning the meanings and results of the media they're uncovered to each day. during this complete e-book, a uncomplicated version of semiotic common sense is utilized to numerous media stories to advertise serious pondering and media literacy. Elliot Gaines systematically analyzes mass-mediated items and texts, and indicates how simple which means buildings underlie every thing from The day-by-day convey to tv documentaries to infotainment.

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Extra resources for Media Literacy and Semiotics (Semiotics and Popular Culture)

Example text

12 Meaning is based upon an existing epistemological ground, the knowledge taken from a particular foundational way of validating experience that determines understanding and conduct. Understanding is prescribed within established patterns of interpretation, but knowledge is affected by assumptions substituting for information that may be missing from the context of interpretation. Nothing is more indispensable to a sound epistemology than a crystal-clear discrimination between the Object and the Interpretant of knowledge.

While the ideals of objective journalism have been effectively debunked, traditional journalists maintain an ethos of accountability and independence while maintaining a clear distinction between verifiable facts and opinions that are based 22 ● Media Literacy and Semiotics on speculations. People who own and control the media have the power to assert the method of authority and to readily exploit the potential of propaganda to maintain particular beliefs and promote specific ideas. Fox News, for example, targets members of a particular demographic audience who want their popular opinions validated by the authority of the network.

Job training and a degree of conformity are necessary for maintaining a labor pool capable of sustaining existing commercial interests and power structures. Enigmatically, educating a generation of media consumers to think critically and analyze media will help to promote change and a more egalitarian culture. Semiotics is an empirically objective tool that can describe, define, and categorize the communicative processes that produce meanings. The study of semiotics builds knowledge of logic. Recognizing communication processes and strategies prepares people to understand media, make better use of its strengths, and cope with its effects and influence.

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Media Literacy and Semiotics (Semiotics and Popular Culture) by Elliot Gaines


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