Strategy Competition

New PDF release: Leading Digital: Turning Technology into Business

By George Westerman

ISBN-10: 1625272472

ISBN-13: 9781625272478

Become a electronic Master—No topic What enterprise You’re In

If you're thinking that the word “going electronic” is barely proper for industries like tech, media, and entertainment—think back. actually, cellular, analytics, social media, sensors, and cloud computing have already essentially replaced the whole enterprise panorama as we all know it—including your undefined. the matter is that almost all money owed of electronic in enterprise specialize in Silicon Valley stars and tech start-ups. yet what approximately the different 90-plus percentage of the economy?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee spotlight how huge businesses in conventional industries—from finance to production to pharmaceuticals—are utilizing electronic to realize strategic virtue. They remove darkness from the foundations and practices that result in winning electronic transformation. in keeping with a learn of greater than 400 international organizations, together with Asian Paints, Burberry, Caesars leisure, Codelco, Lloyds Banking team, Nike, and Pernod Ricard, the ebook exhibits what it takes to develop into a electronic grasp. It explains profitable transformation in a transparent, two-part framework: the place to invest in electronic functions, and the way to lead the transformation. inside of those components, you’ll learn:

• the right way to interact greater together with your customers
• the way to digitally improve operations
• tips on how to create a electronic vision
• how you can govern your electronic activities

The publication additionally comprises an in depth step by step transformation playbook for leaders to follow.

Leading Digital is the must-have consultant to assist your company live on and thrive within the new, digitally powered, international economy.

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Extra info for Leading Digital: Turning Technology into Business Transformation

Example text

Operators capture and share information in real time to tune their operations and to adjust production schedules as needed. These advances set the stage for more radical change. Immense mining trucks now drive autonomously, arriving at their destinations on time and with fewer accidents than human drivers. The lessons learned from building autonomous trucks have led to autonomous mining machinery. And work processes are changing to take advantage of the possibilities that mobile technology, analytics, and embedded devices make possible.

Delivered via a free Wi-Fi connection, the Starbucks Digital Network offers in-store customers premium digital content, such as the New York Times or The Economist, to enjoy alongside their coffee. indd 42 24/07/14 9:41 PM Creating a Compelling Customer Experience 43 Combining physical and digital to enhance customer experiences is not limited to just commercial enterprises. Public services are getting on the act. The Cleveland Museum of Art is using technology to enhance the experience and the engagement of visitors.

Employees routinely collaborate with people they’ve never met, in places they’ve never visited, and stay connected with the office anywhere and anytime. Frontline workers, armed with up-to-date information, make decisions and creatively resolve operational issues in ways never possible before. Technology, from robots to diagnostics to workflow management, can outperform human workers along dimensions ranging from cost to quality to safety to environmental protection. Other technology is augmenting human labor, improving human productivity, and making work more fulfilling in jobs ranging from customer service workers to attorneys to surgeons.

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Leading Digital: Turning Technology into Business Transformation by George Westerman


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