By Andrew Lester (auth.)
Successful humans and firms do issues even as: they're effective each day they usually see nice new possibilities. They use varied kinds of pondering and administration to bring money this day, and sustainable progress day after today. donning Hats is key to enterprise: yet how and while to put on each one one?
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Extra info for Growth Management: Two Hats are Better than One
A “Two Hats” approach avoids repeating old successes to the point of failure and keeps the company relevant to its market. In the increasingly fast paced global market, change is not only happening faster, it’s coming from previously unconsidered directions. “Nothing fails like an old success” is increasingly relevant. Successes are becoming “old” faster than ever before. Companies are morphing and adapting faster than ever before. Market needs are changing faster than ever before. The critical issue is how to adapt and redefine an old success to make it a new success by continuously recognizing the changed environment and context.
Developing these “products” or propositions to attack new sectors and emerging needs delivers sustainable earnings. 21 22 Growth Management On this basis the scale of growth appearing in your financial budgets should reflect a Managed Growth process that is built “from the ground up” rather than driven from a top down allocation of a “wished for” set of numbers. It should be the sum of all the viable “seed corn” projects coming through, that have a quantified chance of success based on accurate forecasts of revenue and costs per project.
Widgets are used in computer production and servicing and are sold in a variety of sizes and performance characteristics. CompoCo has not previously sold Widgets other than buying the odd few in to fulfill an order where the customer insisted on a “full service approach” from its suppliers. Choosing the project team CompoCo is a mid-sized business. It has chosen Widgets as a pilot project since it represents a good profit opportunity, in a growing market and involves most areas/disciplines of the company.
Growth Management: Two Hats are Better than One by Andrew Lester (auth.)